PRODUCT INTRO
So what’s the [PRODUCT NAME] all about?
Well, it’s [GIVE OVERVIEW DESCRIPTION WITH BENEFIT].
DELIVERABLE PRESENTATION
The first thing you get is… [DFWBP].
The second thing you get is… [DFWBP].
The third thing you get is… [DFWBP].
PRODUCT SUMMARY
With everything you’re getting today, you have everything you need to [PRIMARY PROMISE].
BONUSES TRANSITION
But, this is just the beginning of what you get with [PRODUCT NAME].
BONUSES PRESENTATION
Because, when you (grab your copy/enroll in/sign-up for) [PRODUCT NAME] today, you also get a unique Bonus not available anywhere else called [BONUS #1 NAME].
With this bonus you get… [DFWBP].
And that’s not all. When you (grab your copy/enroll in/sign-up for) [PRODUCT NAME] today, you also get another bonus called [BONUS #2 NAME].
With this bonus you get… [DFWBP].
And that’s still not all. Because you get one more bonus when you (grab your copy/enroll in/sign-up for) [PRODUCT NAME] today. It’s called [BONUS #3 NAME].
With this bonus you get… [DFWBP].
I’m not sure how much longer I’ll continue to include these bonuses, but for today, you get all of them, FREE.
TOTAL VALUE
With everything you get today: [DELIVERABLES FOR CORE PRODUCT], [BONUS #1], [BONUS #2], [BONUS #3]; [PRODUCT NAME] has a total value of $XXXXXX.
VALUE DEMONSTRATION
So think about it like this:
At $XXXXXX, if all [PRODUCT NAME] did for you was [BENEFIT #1], would it be worth it?
I would say… yes, it would be worth it because [REASON WHY].
If all [PRODUCT NAME] did for you was [BENEFIT #2], would it be worth it?
Again, I would say… yes, it would be worth it because [REASON WHY].
If all [PRODUCT NAME] did for you was [BENEFIT #3], would it be worth it?
And again, I would say… absolutely yes, it would be worth it because [REASON WHY].
PRICE PRESENTATION
But, today, when you (grab your copy/enroll in/sign-up for) [PRODUCT NAME] it isn’t going to cost you $XXXX dollars. It’s not even going to cost you $XX.
Instead, today, when you (grab your copy/enroll in/sign-up for) [PRODUCT NAME], you get access to everything: [DELIVERABLES FOR CORE PRODUCT], [BONUS #1], [BONUS #2], [BONUS #3]… a total value of $XXXXXX… for just one payment of $X. That’s over 00% off and a savings of over $0000.
And here’s the thing…
RISK REVERSAL
You don’t even have to say yes today. All you have to say is “maybe” – and that’s because you can put the entire [PRODUCT NAME] to the test, risk-free.
When you (grab your copy/enroll in/sign-up for), your entire investment is backed by a XX-day, 100% money-back guarantee.
(Grab your copy/enroll in/sign-up for) today… go through everything… put it all to the test over the next XX days, and you’re either thrilled with how much this has changed your [SCENARIO], or you can simply send me one email and you’ll get a complete refund of every penny.
You’re guaranteed to [PRIMARY PROMISE], or you get all your money back. No questions asked.
CTA 1
Go ahead… Click the button below. (Grab your copy/enroll in/sign-up for) [PRODUCT NAME] right now. You either [PRIMARY PROMISE]… or it costs you nothing.
CONSEQUENCE AMPLIFIED
There’s no need for you to continue feeling [DESCRIBE CURRENT EMOTIONAL PAIN]. There’s no need for you to continue [DESCRIBE CURRENT PAIN POINT]. [DESCRIBE THE BEFORE PICTURE]
You can change all of that today with [PRODUCT NAME]. [DESCRIBE THE AFTER PICTURE]
CTA 2
Go ahead… Click the button below. (Grab your copy/enroll in/sign-up for) [PRODUCT NAME] right now.
URGENCY
Please understand, this is a limited time offer. [PRODUCT NAME], all the bonuses, and the 00% discount are only available for X days.
So, if you want it, now is the time to act.
Go ahead… click the button below now.
Revealed... the NEW Way to Boost Your Website’s Conversion Rates
Why You Need This Product
Use this section to describe the most important benefit of your product and make sure to describe it in such a way that it's clear who the ideal customer or user for this product is.
Keep this section short and to the point. Use text highlights like this to make it more skimmable.
Keep in mind that many visitors won't watch your sales video or will scan through some of the text before deciding whether to watch it or not. For these visitors, it's very important to have a way to find out whether your product is really suitable for them or not.
The Feature Highlights
Feature Heading 1
Use this section to highlight the main features and/or main benefits of your product.
Second Feature Heading
This section is designed to give your visitor a quick overview of the highlights that set your product apart.
Another Feature Title
It's important that this section is easily skimmable. Leave more in-depth descriptions for later.
4th Feature Heading
You can easily duplicate this layout to add more features or remove a row to highlight fewer features.
This is a Multi-Purpose Text Section
Need to describe something in more detail? Want to tell a story to help your visitor connect with you and your brand? Want to highlight some example use cases? Looking to describe the pain point your product solves? This text section is where all this story-telling and copywriting belongs.
You can duplicate this section and use it in multiple places on your sales page, wherever you need to elaborate on something.
Note: keep your paragraphs short to avoid the "wall of text" effect and mix things up with text highlights and sub headings.
Get instant access to {product name} now!
This is your "buy now" area. Represent your product visually, to make it more tangible. Describe in clear terms what your visitor will get when they make the purchase.

5 Simple Steps to...
Boost Your Website's Conversion Rate
What our customers are saying:

Best part of the testimonials goes here...
Display testimonials here and make them more skimmable by adding a teaser or the best part from the testimonial as a headline. A good testimonial can make all the difference to your conversion rates.
DANA MOORE // Designer

The best kinds of testimonials are...
The best kinds of testimonials are ones that tell a small story and include specific details. This is much more powerful than a generic testimonial that simply say "I love this product!" or something similarly vague.
MARC JACOBS // Business Analyst
Here Comes Another Text Section
As mentioned before, these text sections are multi-purpose. At this point on the page, we've highlighted the main features, introduced the product and presented some social proof. Many readers will still need a lot more convincing before they are ready to buy.
A text section like this is great for describing your product in detail and telling a story about the benefits it will bring to a customer. It is also a good idea to address potential objections that are on your reader's mind (e.g. "will this really work for me?") in text sections like this.
Product Overview Section
The purpose of this section is to provide an overview of your product. This could be an outline of chapters in your ebook, lessons in your course, modules in your coaching program etc. The reader should come away from this with a very clear idea of what they will get for their money.
- 1Describe the 1st chapter, module or part of your product here. Try to keep the description concise but interesting. It's better to say something interesting in few words than to try and describe every aspect of something at the risk of boring your reader.
- 2Think of "teaser" when writing these descriptions. A good description gives a hint about your product. It makes the reader curious, but it leaves a gap - a little mystery - instead of revealing everything.
- 3You can add as many chapters as you need. Just duplicate the entire columns row to add new chapters/modules and adjust the text accordingly. The list shouldn't feel endlessly long, but don't shy away from presenting a dozen chapters.
MARC JACOBS // Author
In this section, introduce the author, creator, teacher or face of the brand. Help your audience connect with you on a more personal level and show them that there's a person behind it. It feels better to buy from a person than from a faceless, corporate brand.
You don't need to tell your life story. Just explain what qualifies you and why you care and add a personal detail or two.
Marc Jacobs
Join Over 3,000 Happy Customers

Best part of the testimonials goes here...
Display testimonials here and make them more skimmable by adding a teaser or the best part from the testimonial as a headline. A good testimonial can make all the difference to your conversion rates.
Julia Stone // Blogger

The best kinds of testimonials are...
You almost can't have too many testimonials. However, no one wants to read through one endless list of them. That's why it's a good idea to spread testimonials through multiple sections on the page. That way, your copy and the social proof from testimonials take turns in convincing your reader.
Peter Dawson // It Consultant
The Best Time to Start Getting {Benefit} is Now!
This is your main product purchase section on the page. Here is where you add your strongest call to action. Remind your reader of the main benefit that your produt will bring to their lives and tell them in no uncertain terms to click that button and get started.
5 Simple Steps to...
Boost Your Website's Conversion Rate
Secure Checkout
100% Satisfaction Guarantee
You are fully protected by our 100% Satisfaction-Guarantee. If you don't get [a specific benefit that your product promises] by [a specific span of time in which you guarantee your product to yield results], just let us know and we'll send you a prompt refund.
Marc Jacobs
Frequently Asked Questions
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